MY FATHER

THIS IS DUDU. MY FATHER. OUR FATHER. THE MOST POWERFUL AND EMBLEMATIC MALE FIGURE IN MY PERSONAL AND PROFESSIONAL LIFE. THAT’S WHY THE FIRST CAMPAIGN FOR THE NEW LINE “MEDEEA MEN” HAS HIM AS THE PROTAGONIST.
MASCULINITY CANNOT AND SHOULD NOT BE REDUCED TO CULTURAL AND AESTHETIC STEREOTYPES. SOCIAL CRITICISM IS ALSO A SOCIO-CULTURAL CONSTRUCTION, WHICH IS OFTEN ASSOCIATED WITH CURRENT PROPAGANDA.
MY FATHER’S IMAGE IS NOT JUST AN AESTHETIC GAME BUT RATHER AN INTERNAL MIRROR THAT REFLECTED MY DESTINY.
I INVITE YOU TO ENTER, WITH ME AND MY FATHER, INTO THE CONTRADICTORY UNIVERSE OF MASCULINITY.